The research is in – you won’t change behaviour with facts and figures alone. You need to reach the hearts and minds of your target audience and stakeholders. Wilkins Communication specialises in writing to capture the human factor of your work. We’ll feature your people to promote your work and can write for a range of channels including short-form content, case studies/testimonials, annual reports, social media copy, website content, or grant applications.
We run an inclusive process to understand what you want and need. We’ll propose a strategy with tactics, timelines, and success factors. This process is iterative, and we’ll seek your buy-in at all stages. Then we DELIVER, and we report back on performance at agreed regular intervals. You won’t be left out of the loop. And you won’t be burdened with details that you thought you’d outsourced.
With experience in ‘maxing out’ conference sessions, we can help you curate the best run sheet. We can feature your priority programs and speakers, plus tease out the best way to engage your audience. Maybe this is a debate; perhaps a Q&A? Will integrating with a trade show help you leave your mark?
Social media is a massive part of the communication strategy for any organisation. Wilkins Communication will harness your analytics to produce the best content for your channels. What content performs the best on what channels? What do we use more? How can we reach new audiences? How do we get our message heard through the digital noise?
We curate fantastic displays and complementary speaking opportunities at leading trade shows and exhibitions. When you need to spread the word directly to your industry, Wilkins Communication can help you make this happen.
Do you need a media release? A general release or should you ‘drop it’ as an exclusive to a particular media outlet? We write compelling releases that don’t sensationalise but still capture attention in this 24/7 media cycle.
Led by Tanya Wilkins, this boutique agency is more than the sum of its parts, with global networks that ensure you get the best content and products.
You can come to us to run your entire communication program from planning to evaluation and monitoring, or for something as simple as a once-off job like a testimonial.
I am an advocate for the experts in these 'google-fuelled' days. In a world of information overload and ever-decreasing attention spans, I craft genuine messages that connect with the people you need to reach.
With a PhD in-train, science communication is my thing. I also have a lengthy background in government communication. I have delivered messages to diverse target audiences using optimal communication channels and a range of industry and mainstream media outlets.
I consider myself a detective, leaving no stone unturned. I am consistently investigating the role of narrative and how to build understanding, particularly between science and broader audiences.
You will benefit from my networks in Australia, the UK, Europe and North America . I marry my broad practical experience with theoretical expertise to develop targeted strategies and tactics.
My practical and academic experience covers a vast range of disciplines, but I have a particular strength in environmental communication, including climate change. Other specialties include trade and small business, higher education, health and wellbeing, food waste, water sustainability, soil management, green infrastructure, engineering, architecture and design, vocational training, and workplace safety.
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